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Dictionary of marketing research / Jack J.R. van Minden.

By: Van Minden, Jack J. R.
Material type: materialTypeLabelBookPublisher: Chicago : St. James Press, c1987ISBN: 0912289570.Subject(s): Marketing research -- Dictionaries. -- Marketing research -- Dictionaries | Marketing -- Dictionaries. -- Marketing -- DictionariesDDC classification: 658.8/3/0321
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