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Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

By: McCarthy, E. Jerome (Edmund Jerome) McCarthy, E. Jerome (Edmund Jerome).
Contributor(s): Perreault, William D.
Material type: materialTypeLabelBookSeries: Irwin series in marketing. Publisher: Homewood, Ill. : R.D. Irwin, 1984Edition: 8th ed.ISBN: 0256030197.Subject(s): Marketing -- Management. -- Marketing -- ManagementDDC classification: 658.8
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Includes bibliographical references and indexes.

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