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Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons.

By: Dalrymple, Douglas J.
Contributor(s): Parsons, Leonard J.
Material type: materialTypeLabelBookSeries: Wiley series in management. Publisher: New York : John Wiley, [1986]Edition: 4th ed.Subject(s): Marketing -- Management. -- Marketing -- Management | Marketing -- Management -- Case studies. -- Marketing -- Management -- Case studies. -- Marketing -- Management -- Case studies
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