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Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons.

By:

Dalrymple, Douglas J

Contributor(s):

Parsons, Leonard J

Material type:

TextSeries: Wiley series in managementPublication details: New York : John Wiley, [1986]Edition: 4th edSubject(s):

Marketing -- Management. -- Marketing -- Management
Marketing -- Management -- Case studies. -- Marketing -- Management -- Case studies. -- Marketing -- Management -- Case studies

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