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Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond.

By:

Abell, Derek F., 1938-, Abell, Derek F., 1938-

Contributor(s):

Hammond, John S., 1937-, Hammond, John S., 1937-

Material type:

TextPublication details: Englewood Cliffs, N.J. : Prentice-Hall, c1979.Subject(s):

Marketing -- Management. -- Marketing -- Management
Marketing -- Management -- Case studies. -- Marketing -- Management -- Case studies. -- Marketing -- Management -- Case studies

DDC classification:

658.8

LOC classification:

HF5415.13 .A24

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Includes bibliographical references and index.

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