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Strategic market planning : problems and analytical approaches / Derek F. Abell, John S. Hammond.

By: Abell, Derek F., 1938-, Abell, Derek F., 1938-.
Contributor(s): Hammond, John S., 1937-, Hammond, John S., 1937-.
Material type: materialTypeLabelBookPublisher: Englewood Cliffs, N.J. : Prentice-Hall, c1979Subject(s): Marketing -- Management. -- Marketing -- Management | Marketing -- Management -- Case studies. -- Marketing -- Management -- Case studies. -- Marketing -- Management -- Case studiesDDC classification: 658.8
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Includes bibliographical references and index.

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