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Marketing today / Gordon Oliver.

By: Oliver, Gordon, 1941-, Oliver, Gordon, 1941-.
Material type: materialTypeLabelBookPublisher: Englewood Cliffs, NJ ; London : Englewood Cliffs, NJ ; London : Prentice-Hall International, c1986Edition: 2nd ed.ISBN: 0135578698 (pbk.).Subject(s): Marketing | MarketingDDC classification: 658.8
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Previous ed.: 1980.

Includes index.

Includes bibliographical references.

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