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Marketing : contemporary dimensions / [edited by] Robert A. Robicheaux, William M. Pride, O. C. Ferrell.

Contributor(s): Robicheaux, Robert A | Pride, William M | Ferrell, O. C.
Material type: materialTypeLabelBookPublisher: Boston : Houghton Mifflin, c1977ISBN: 0395250072.Subject(s): MarketingDDC classification: 658.8
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