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Marketing / G.B. Giles.

By: Giles, G. B. (George Bernard) Giles, G. B. (George Bernard).
Material type: materialTypeLabelBookSeries: M. & E. handbook series. Publisher: Plymouth [England] : Philadelphia : Plymouth [England] : Philadelphia : Macdonald and Evans ; Distributed exclusively by International Ideas, Macdonald and Evans ; Distributed exclusively by International Ideas, c1983Edition: 4th ed.ISBN: 0712128042.Subject(s): Marketing -- Management. -- Marketing -- Management | Marketing
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Includes index.

Bibliography: p. 223-224.

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