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Fundamentals of marketing / O.C. Ferrell, William M. Pride.

By: Ferrell, O. C.
Contributor(s): Pride, William M.
Material type: materialTypeLabelBookPublisher: Boston : Houghton Mifflin Co., c1982ISBN: 0395316960.Subject(s): MarketingDDC classification: 658.8
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Includes bibliographical references and indexes.

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