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Theory in marketing: second series / edited by Reavis Cox, Wroe Alderson [and] Stanley J. Shapiro ; prepared under the sponsorship of the American Marketing Association.

By: Cox, Reavis, 1900-, Cox, Reavis, 1900-.
Material type: materialTypeLabelBookPublisher: Homewood, IL : R.D. Irwin, 1964Subject(s): Marketing
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Prepared under the sponsorship of the American Marketing Association.

Bibliographical footnotes.

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