Theory in marketing: second series / edited by Reavis Cox, Wroe Alderson [and] Stanley J. Shapiro ; prepared under the sponsorship of the American Marketing Association.
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TextPublication details: Homewood, IL : R.D. Irwin, 1964.Subject(s): LOC classification: - HF5415 .C6917
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Prepared under the sponsorship of the American Marketing Association.
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