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Consumer marketing ; language and concepts / R. G. A. Boland and R. M. Oxtoby.

By: Boland, Robert G. A.
Contributor(s): Oxtoby, Richard Markham.
Material type: materialTypeLabelBookPublisher: London : English Universities Press, 1974Subject(s): Marketing -- Programmed instruction. -- Marketing -- Programmed instruction | Marketing -- Management -- Programmed instruction. -- Marketing -- Management -- Programmed instruction. -- Marketing -- Management -- Programmed instructionDDC classification: 658.8/007/7
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