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Saudi Arabia, keys to business success / edited by Kevin Corcoran.

Contributor(s): Material type: TextPublication details: London ; New York : London ; New York : McGraw-Hill, c1981.Subject(s): DDC classification:
  • 332.6/7322538 19
LOC classification:
  • HF3763.Z5 S27
Contents:
Foreword / Mahlon Apgar IV -- Understanding the business environment / Kevin Corcoran -- Developing marketing strategies / Kevin Corcoran -- Working within the Saudi legal system / William Morrison -- Dealing with the financial environment / Kevin Corcoran -- Contract financing in Saudi Arabia / James Nelson -- Managing major construction projects / F.D.M. Thomas -- Selecting and managing senior expatriate personnel / John G. McCarthy, Jr. -- Recruiting and supervising the workforce / Kevin McArdell -- Distributing consumer products in the kingdom / Sandy French -- Successful advertising and promotion / Barry Graham.
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Includes index.

Bibliography: p. 219-220.

Foreword / Mahlon Apgar IV -- Understanding the business environment / Kevin Corcoran -- Developing marketing strategies / Kevin Corcoran -- Working within the Saudi legal system / William Morrison -- Dealing with the financial environment / Kevin Corcoran -- Contract financing in Saudi Arabia / James Nelson -- Managing major construction projects / F.D.M. Thomas -- Selecting and managing senior expatriate personnel / John G. McCarthy, Jr. -- Recruiting and supervising the workforce / Kevin McArdell -- Distributing consumer products in the kingdom / Sandy French -- Successful advertising and promotion / Barry Graham.

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