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Essentials of marketing research : a hands-on orientation / Naresh K. Malhotra.

By: Malhotra, Naresh K.
Material type: materialTypeLabelBookPublisher: Boston : Pearson, 2015Edition: Global ed.Description: xxiv, 408p. : ill.ISBN: 9781292060163.Subject(s): Marketing research
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Kitwe Library
On Shelf 		HF 5415.2 MAL 2015 (Browse shelf) 1 Available 33729005560896

Includes bibliographical references and index.

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