University Of Zambia Online Public Access Catalogue
Contemporary advertising / William F. Arens.
By: Arens, William F.
Material type:
BookPublisher: Boston : McGraw-Hill/Irwin, 2002Edition: 8th ed.Description: xxxii, 614p. : ill +1CD.ISBN: 9780072500417.Subject(s): Advertising
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Kitwe Library | HF 5821 ARE 2002 (Browse shelf) | 1 | Available | 33729004961988 |
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| HF 5437 LYS 2012 Purchasing and supply chain management / | HF 5549 CAL 2010 Working with people : | HF 5718.2.U6 THI 2015 Excellence in business communication / | HF 5821 ARE 2002 Contemporary advertising / | HF 5823 ALT 2013 Advertising creative strategy, copy, design / | HF 5823 HAC 2010 Advertising and promotion : | HM 461 EDL 2015 Sociological theory in the classical era : |
Includes bibliographical references and index.
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