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Contemporary advertising / William F. Arens.

By: Arens, William F.
Material type: materialTypeLabelBookPublisher: Boston : McGraw-Hill/Irwin, 2002Edition: 8th ed.Description: xxxii, 614p. : ill +1CD.ISBN: 9780072500417.Subject(s): Advertising
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Kitwe Library
HF 5821 ARE 2002 (Browse shelf) 1 Available 33729004961988

Includes bibliographical references and index.

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