Advertising and promotion : an integrated marketing communications appproach / Chris Hackley.
Material type:
TextPublication details: Los Angeles : SAGE, 2010.Edition: 2nd edDescription: xvi, 333p. : illISBN: - 9781549201469
- HF 5823 HAC 2010
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Kitwe Library | HF 5823 HAC 2010 (Browse shelf(Opens below)) | 1 | Available | 33729005564393 |
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| HF 5718.2.U6 THI 2015 Excellence in business communication / | HF 5821 ARE 2002 Contemporary advertising / | HF 5823 ALT 2013 Advertising creative strategy, copy, design / | HF 5823 HAC 2010 Advertising and promotion : | HM 461 EDL 2015 Sociological theory in the classical era : | HM 586.67 APP 2016 Sociological theory in the contemporary era : | HM 671 SHI 2016 Earth democracy : |
Includes bibliographical references and index.
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