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Advertising and promotion : an integrated marketing communications appproach / Chris Hackley.

By: Hackley, Chris.
Material type: materialTypeLabelBookPublisher: Los Angeles : SAGE, 2010Edition: 2nd ed.Description: xvi, 333p. : ill.ISBN: 9781549201469.Subject(s): Advertising | Advertising - Social aspects | Sales promotion | Advertising - Brand name products
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Kitwe Library
HF 5823 HAC 2010 (Browse shelf) 1 Available 33729005564393

Includes bibliographical references and index.

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