University Of Zambia Online Public Access Catalogue
Principles of Marketing/ Philip Kotler, Gary Armstrong and Anders Parment
By: Kotler, Philip.
Contributor(s): Armstrong, Gary | Parment, Anders.
Material type:
BookPublisher: Harlow: Pearson, 2012Edition: 13th ed.Description: xviii,493p.: ill.ISBN: 9780273735960.Subject(s): Marketing- Management
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GSB Library On Shelf | HF 5415.13 KOT 2012 (Browse shelf) | 1 | Available | 33729005568782 |
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| HF5415.PIC 2005 Integrated marketing communication/ | HF5415.1 BUR 2011 Marketing to the new majority : | HF 5415.13 HUT 2007 Business marketing management: | HF 5415.13 KOT 2012 Principles of Marketing/ | HF5415.2 WRI 2000. Marketing Research Process/ | HF 5437 LOW 2013 Commercial management : | HF 5548 ELE 2012 Electronic commerce 2012 : |
Includes Bibliographical references and index
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