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Retailing basics.

By: Bellenger, Danny N.
Material type: materialTypeLabelBookPublisher: Illinois : Richard D.Irwin, 1983Subject(s): Marketing | Marketing -- Trade. -- Marketing -- TradeSummary: The publication outlines theory, principles of retail institutions, history, development and economic significance. It deals with how retailers sell their goods to customers.
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The publication outlines theory, principles of retail institutions, history, development and economic significance. It deals with how retailers sell their goods to customers.

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