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Retailing Basics.

By: Bellenger, Danny N.
Material type: materialTypeLabelBookPublisher: Texas : University, 1983Subject(s): Economic Theory | Economic planning -- Economic policy -- Selling -- Sales promotion/. -- Economic planning -- Economic policy -- Selling -- Sales promotion/. -- Economic planning -- Economic policy -- Selling -- Sales promotion/. -- Economic planning -- Economic policy -- Selling -- Sales promotionSummary: Presents definition of retailing and familiarises students with major institutions, the history of their development and economic significance.
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