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Globalization as hybridization.

By: Pieterse, Jan Nederveen.
Material type: materialTypeLabelBookPublisher: The Hague : Institute of Social Studies, 1993Subject(s): Cultural Pluralism | Cultural change -- Cultural development -- Cultural integration/. -- Cultural change -- Cultural development -- Cultural integration/. -- Cultural change -- Cultural development -- Cultural integrationSummary: The author argues that globalization is becoming more uniform and standaidized, through a technological, commercial and cultural synchronization eminating from the West, and that it is tied up with modernity.
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The author argues that globalization is becoming more uniform and standaidized, through a technological, commercial and cultural synchronization eminating from the West, and that it is tied up with modernity.

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