University Of Zambia Online Public Access Catalogue
Marketing a country: Promotion as tool for attracting foreign investment.
By: Wells, Louis; Wint, Alvin.
Material type:
BookSeries: Occassional Paper; FIAS; 1. Publisher: Washington : World Bank, 1990Subject(s): Marketing | Investments -- Industrial promotion. -- Investments -- Industrial promotionSummary: This paper gives a study about the promotional techniques and structures that countries employ in their competition to attract foreign direct investment.
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This paper gives a study about the promotional techniques and structures that countries employ in their competition to attract foreign direct investment.
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