University Of Zambia Online Public Access Catalogue
Strategies for family planning promotion.
By: Piotrow, Phyllis T; Treiman, Katherine A.
Material type:
BookPublisher: Washington : World Bank, 1994Subject(s): Family Planning | Communication -- Family planning. -- Communication -- Family planningSummary: The authors argue that the information, education and communication (IEC) component of family planning programs can create awareness, increase knowledge, build approval, and influence behaviour and that well-designed IEC campaigns can help individuals initiate and continue using modern family planning methods. This paper, recommends appropriate steps for designing effective IEC programs.
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The authors argue that the information, education and communication (IEC) component of family planning programs can create awareness, increase knowledge, build approval, and influence behaviour and that well-designed IEC campaigns can help individuals initiate and continue using modern family planning methods. This paper, recommends appropriate steps for designing effective IEC programs.
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