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An analysis of generic dairy promotion in the USA.

By: Kaiser, Harry M.
Material type: materialTypeLabelBookPublisher: New York : NICPRE, 1995Subject(s): Dairy Industry | USA -- Dairy products. -- USA -- Dairy productsSummary: This study analyses the economic impacts of alternative generic dairy advertising strategies and farm sectors of the national dairy industry.
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This study analyses the economic impacts of alternative generic dairy advertising strategies and farm sectors of the national dairy industry.

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