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The economic implications of the U.S. generic dairy advertising program: An industry model approach.

By: Material type: TextPublication details: New York : Cornell University, 1989.Subject(s): Summary: The purpose of this paper was to examine the impact of U.S. generic dairy advertising in milk price and milk volume at the retail, whosale and farm level in the dairy sector.
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The purpose of this paper was to examine the impact of U.S. generic dairy advertising in milk price and milk volume at the retail, whosale and farm level in the dairy sector.

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