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Impact of generic fluid milk advertising on whole lowfat and skim milk demand.

By: Kaiser, Harry M; Roberte, C.J.
Material type: materialTypeLabelBookPublisher: New York : NICPRE, 1995Subject(s): Milk | Advertising -- Milk. -- Advertising -- MilkSummary: The study determines whether there is a statistical difference in sales responsiveness to advertising among whole lowfat and skim milk consumers.
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The study determines whether there is a statistical difference in sales responsiveness to advertising among whole lowfat and skim milk consumers.

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