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From silence to voice : what nurses know and must communicate to the public / Bernice Buresh and Suzanne Gordon ; foreword by Patricia Benner.

By: Buresh, Bernice, 1941-.
Contributor(s): Gordon, Suzanne, 1945-.
Material type: materialTypeLabelBookSeries: The culture and politics of health care work. Publisher: Ithaca : ILR Press/Cornell University Press, c2006Edition: 2nd ed.Description: xvi, 296 p. : ill. ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 080147258X; 9780801472589.Subject(s): Nursing | Communication in nursing | Mass media | Public opinion | Nursing -- Social aspects | Nursing | Public Relations | Mass MediaDDC classification: 610.73 Online resources: Table of contents only
Contents:
Ending the silence -- Creating a voice of agency -- Presenting yourself as a nurse -- Tell the world what you do -- Creating anecdotes and arguments -- How the news media work -- Reaching out to the news media -- Working with public relations professionals -- Constructing campaigns that work -- In your own voice : letters to the editor, op-eds, and blogs -- Appearing on television and radio -- Promoting nursing research.
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Nursing Sciences
On Shelf
RT42 BUR 2006 (Browse shelf) 1 Available 33729004876863

Includes bibliographical references (p. [279]-287) and index.

Ending the silence -- Creating a voice of agency -- Presenting yourself as a nurse -- Tell the world what you do -- Creating anecdotes and arguments -- How the news media work -- Reaching out to the news media -- Working with public relations professionals -- Constructing campaigns that work -- In your own voice : letters to the editor, op-eds, and blogs -- Appearing on television and radio -- Promoting nursing research.

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