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Communication capital: Modelling corporate communications as an organizational asset

Material type: materialTypeLabelBookPublisher: EMERALDS ISSN: 1356-3289.Subject(s): Online resources: Click here to access online Summary: The purpose of this paper is to develop a new model of communication capital which addresses the current challenges of corporate communications within the framework of intellectual capital research
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Electronic Resource Electronic Resource Main Library
Serials 		https://www.emerald.com/insight/content/doi/10.1108/13563280710776888/full/html (Browse shelf) https://www.emerald.com/insight/content/doi/10.1108/13563280710776888/full/html Available

The purpose of this paper is to develop a new model of communication capital which addresses the current challenges of corporate communications within the framework of intellectual capital research

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