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Effects of counterfeit products on sales of original beverage products : case study of Californian beverages limited / Muchinda Mukuka Patricia

By: Muchinda, Mukuka Patricia.
Material type: materialTypeLabelBookPublisher: Lusaka: University of Zambia, 2017Description: xii, 67 pages: illustrations.Subject(s): Counterfeit products -- Effect of | Consumer perception -- Counterfeit products
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Item type Current location Call number Copy number Status Date due Barcode
Thesis and Dissertations Thesis and Dissertations Main Library
Special collections 		THESIS (MBA) MUC 2017. (Browse shelf) C.1 Available 33729005412742

Includes bibliographical references.

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