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A cross sectional mixed method study of brand design and consumer purchasing behaviour : a focus on Trade Kings Zambia / Majorie Maselechi

By: Maselechi, Majorie.
Material type: materialTypeLabelBookPublisher: Lusaka: The University of Zambia, 2023Description: xi, 101 pages: illustrations.Subject(s): Product design -- Consumer purchasing behavior | Consumer purchasing behaviour -- Product design
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Item type Current location Call number Copy number Status Date due Barcode
Thesis and Dissertations Thesis and Dissertations Main Library
Special collections 		THESIS (MBA) MAS 2023 (Browse shelf) C.1 Available 33729005413062

Includes bibliographical references.

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