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The effect of relationship marketing on the growth of Zambian banking industry: case study investrustbank PLC Lusaka branches/ Estella, Sakala.

By: Sakala, Estella.
Material type: materialTypeLabelBookPublisher: Lusaka. The University of Zambia, 2023Description: xi, 70 pages [and other various pages] : illustrations.Subject(s): Relationship marketing | Relationship marketing -- Organizational performance | Relationship marketing -- Banking industryOnline resources: Click here to access online
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Item type Current location Call number URL Copy number Status Date due Barcode
Thesis and Dissertations Thesis and Dissertations Main Library
Special collections
THESIS (MBA) SAK 2023. (Browse shelf) https://dspace.unza.zm/handle/123456789/9052 C.1 Available 33729005411793

Includes bibliographical references.

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