The effect of relationship marketing on the growth of Zambian banking industry: case study investrustbank PLC Lusaka branches/ Estella, Sakala.
By: Sakala, Estella.
Material type:
BookPublisher: Lusaka. The University of Zambia, 2023Description: xi, 70 pages [and other various pages] : illustrations.Subject(s): Relationship marketing | Relationship marketing -- Organizational performance | Relationship marketing -- Banking industryOnline resources: Click here to access online
| Item type | Current location | Call number | URL | Copy number | Status | Date due | Barcode |
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Thesis and Dissertations
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Main Library Special collections | THESIS (MBA) SAK 2023. (Browse shelf) | https://dspace.unza.zm/handle/123456789/9052 | C.1 | Available | 33729005411793 |
Includes bibliographical references.
University Of Zambia Online Public Access Catalogue

Thesis and Dissertations
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