Normal view MARC view ISBD view

Influence of marketing mix strategies on profitability : a case study of MSMEs in Lusaka district / Hildah Musonda Chime.

Material type: materialTypeLabel

BookPublisher: Lusaka: The University of Zambia, 2024Description: xiv, 91 pages: illustrations.Subject(s): Marketing strategy | Marketing-mix strategies | Marketing -- Planning

Tags from this library: No tags from this library for this title. Log in to add tags.

average rating: 0.0 (0 votes)

Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Thesis and Dissertations	Main Library Special collections	THESIS (MBA) CHI 2024. (Browse shelf)	C.1	Available		33729005450940

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	THESIS (MBA) CHI 2024. The effect of the working environment on employee’s work performance :	THESIS (MBA) CHI 2024. The effect of personal bank loans on the livelihood of teachers in selected public schools in Lusaka /	THESIS (MBA) CHI 2024. Factors affecting revenue collection at Lusaka city council/	THESIS (MBA) CHI 2024. Influence of marketing mix strategies on profitability :	THESIS (MBA) CHI 2024. A comparative preferential assessment of people's choice between village banking and microfinance institutions:	THESIS (MBA) CHO 2020. Entrepreneurial orientation and its effects on micro, small and medium enterprises (SME's) business performance in Lusaka district /	THESIS (MBA) CHO 2021 Increasing accessibility of COMESA trade facilitation instruments by Zambian small and medium enterprises :	Next

Includes bibliographical references.

University of Zambia Library