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Influence of marketing mix strategies on profitability : a case study of MSMEs in Lusaka district / Hildah Musonda Chime.

By: Chime, Hildah Musonda.
Material type: materialTypeLabelBookPublisher: Lusaka: The University of Zambia, 2024Description: xiv, 91 pages: illustrations.Subject(s): Marketing strategy | Marketing-mix strategies | Marketing -- Planning
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Item type Current location Call number Copy number Status Date due Barcode
Thesis and Dissertations Thesis and Dissertations Main Library
Special collections 		THESIS (MBA) CHI 2024. (Browse shelf) C.1 Available 33729005450940

Includes bibliographical references.

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