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A study of the effectiveness of the marketing strategies used by the medical scheme service providers in Zambia : a case of Medlink services limited / Banji Muleya Mayiya.

By: Mayiya, Banji Muleya.
Material type: materialTypeLabelBookPublisher: Lusaka: The University of Zambia, 2022Description: xv, 68 pages: illustrations.Subject(s): Marketing | Marketing strategies | Strategic planning
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Thesis and Dissertations Thesis and Dissertations Main Library
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THESIS (MBA) MAY 2022 (Browse shelf) C.1 Available 33729005525477

Includes bibliographical references.

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