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Assessing the influence of packaging attributes on consumer buying behaviour : a case study of selected liquid milk producers / Bruce Mushili.

By: Mushili, Bruce.
Material type: materialTypeLabelBookPublisher: Lusaka: The University of Zambia, 2024Description: xv, 79 pages: illustrations.Subject(s): Packaging -- Economic aspects | Packaging attributes | Brand choice -- Milk products
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Item type Current location Call number Copy number Status Date due Barcode
Thesis and Dissertations Thesis and Dissertations Main Library
Special collections 		THESIS (MBA) MUS 2024 (Browse shelf) C.1 Available 33729005525543

Includes bibliographical references.

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