University Of Zambia Online Public Access Catalogue
Factors influencing the adoption of e-marketing as a mode of marketing by SMEs in Zambia : a case of SMEs in the tourism industry / Mark Chicha.
By: Chicha, Mark.
Material type:
BookPublisher: Lusaka: The University of Zambia, 2024Description: xv, 94 pages: illustrations.Subject(s): E-marketing -- SMEs | E-marketing -- adoption | Electronic marketing -- AdoptionOnline resources: Click here to access online
| Item type | Current location | Call number | URL | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Thesis and Dissertations
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Main Library Special collections | THESIS (MBA) CHI 2024 (Browse shelf) | https://dspace.unza.zm/handle/123456789/9129 | C.1 | Available | 33729005525600 |
Includes bibliographical references.
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