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Factors influencing the adoption of e-marketing as a mode of marketing by SMEs in Zambia : a case of SMEs in the tourism industry / Mark Chicha.

By: Chicha, Mark.
Material type: materialTypeLabelBookPublisher: Lusaka: The University of Zambia, 2024Description: xv, 94 pages: illustrations.Subject(s): E-marketing -- SMEs | E-marketing -- adoption | Electronic marketing -- AdoptionOnline resources: Click here to access online
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Item type Current location Call number URL Copy number Status Date due Barcode
Thesis and Dissertations Thesis and Dissertations Main Library
Special collections 		THESIS (MBA) CHI 2024 (Browse shelf) https://dspace.unza.zm/handle/123456789/9129 C.1 Available 33729005525600

Includes bibliographical references.

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