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Customer involvement in new product development (NPD) towards enhancing customer satisfaction: a case of Zambia national building society / Matildah Nachiweza.

By: Nachiweza, Matildah.
Material type: materialTypeLabelBookPublisher: Lusaka: The University of Zambia, 2023Description: xiv, 98 pages: illustrations.Subject(s): Customer services -- Management | Customer satisfaction
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Includes bibliographical references.

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