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An assessment of brand promotion on brand loyalty in the service sector: a case of NICO Insurance/ Charity M Kasonde.

By: Kasonde, Charity. M.
Material type: materialTypeLabelBookPublisher: Lusaka: The University of Zambia, 2023Description: xii, 66 pages: illustrations.Subject(s): Brand promotion | Brand promotion on loyalty | Sales promotions
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Item type Current location Call number Copy number Status Date due Barcode
Thesis and Dissertations Thesis and Dissertations Main Library
Special collections 		THESIS (MBA) KAS 2023. (Browse shelf) C.1 Available 33729005451047

Includes bibliographical references.

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