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Developing a marketing strategy model to enhance performance of micro, small and medium enterprises (MSMEs) in Zambia/ Scotch Musalela Ndhlovu.

By: Ndhlovu, Scotch Musalela.
Material type: materialTypeLabelBookPublisher: Lusaka: The University of Zambia, 2024Description: xiii, 201 pages: illustrations.Subject(s): SMEs and Globalization | Marketing strategies -- SMEs | Marketing
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Item type Current location Call number Copy number Status Date due Barcode
Thesis and Dissertations Thesis and Dissertations Main Library
Special collections 		THESIS (PhD) NDH 2024 (Browse shelf) C.1 Available 33729005451229

Includes bibliographical references.

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