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Positioning strategies in business markets

Material type: materialTypeLabelBookPublisher: Emerald ISSN: 0885-8624.Subject(s): China -- PolandOnline resources: Click here to access online Summary: Tests the relevance of positioning within the domain of business marketing through the application of a new typology of positioning strategies
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https://www.emerald.com/insight/content/doi/10.1108/08858620010349501/full/html (Browse shelf) https://www.emerald.com/insight/content/doi/10.1108/08858620010349501/full/html Available

Tests the relevance of positioning within the domain of business marketing through the application of a new typology of positioning strategies

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