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From websites to social media exploring the adoption of internet marketing in emerging industrial markets

Material type: materialTypeLabelBookPublisher: Emerald ISSN: 0885-8624.Subject(s): social media -- relative advantageOnline resources: Click here to access online Summary: This study aims to explore internet marketing adoption in emerging industrial markets across several internet-based technologies (i.e. social media platforms, static and transactional websites)
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Electronic Resource Electronic Resource Main Library
https://www.emerald.com/insight/content/doi/10.1108/JBIM-06-2016-0122/full/html (Browse shelf) https://www.emerald.com/insight/content/doi/10.1108/JBIM-06-2016-0122/full/html Available

This study aims to explore internet marketing adoption in emerging industrial markets across several internet-based technologies (i.e. social media platforms, static and transactional websites)

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