University Of Zambia Online Public Access Catalogue
Global marketing & advertising : understanding cultural paradoxes / Marieke de Mooij.
By: de Mooij, Marieke [author].
Publisher: London : SAGE, 2019Edition: Fifth edition.Description: xx, 488 pages : illustrations.ISBN: 9781544318141.Subject(s): Target marketing -- Cross-Cultural Studies | Advertising -- Cross-Cultural Studies | Consumer habehavior -- Cross-Cultural Studies| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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GSB Library On Shelf | Non-fiction | HF 5415.127 MOO 2019 (Browse shelf) | 1 | Available | 33729006757822 | |
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Main Library On Shelf | Non-fiction | HF 5415.127 MOO 2019 (Browse shelf) | 10 | Available | 33729006757459 |
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| HF 5415.1265 SIN 2020 Social media marketing for dummies / | HF 5415.1265 STR 2012 E-marketing / | HF 5415.127 MOO 2014 Global marketing and advertising : | HF 5415.127 MOO 2019 Global marketing & advertising : | HF 5415.127 MOO 2019 Global marketing & advertising : | HF 5415.127 MOO 2019 Global marketing & advertising : | HF 5415.127 MOO 2019 Global marketing & advertising : |
Includes bibliographical references and index.
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