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marketing research: applied insight / Daniel Nunan, David F Birks and Naresh K Malhotra.

By: Nunan, daniel [author].
Contributor(s): Birks, David F [author] | Malhotra, Naresh K [author].
Publisher: Harlow : Pearson Education Limited, 2020Edition: Sixth edition.Description: xvii, 951 pages : illustrations.ISBN: 9781292308722.Subject(s): Marketing research | Marketing research -- methodology
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