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The shifting role of the destination marketing organisation (DMO) in Zambia : a shareholder perspective / Ephraim Kaang'andu Belemu.

By: Belemu, Ephraim Kaang'andu.
Material type: materialTypeLabelBookPublisher: Lusaka : The University of Zambia, 2023Description: xviii, 332 pages : illustrations.Subject(s): Destination marketing organisation | Destination marketing | Tourism -- Zambia | Destination marketing Services | Tourism -- MarketingOnline resources: Click here to access online
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Thesis and Dissertations Thesis and Dissertations Main Library
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Reference THESIS (PhD) BEL 2023. (Browse shelf) http://dspace.unza.zm/handle/123456789/8096 C.1 Not for loan (Restricted Access) 33729005444752

Includes bibliographical references

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