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Introduction to marketing theory and practice / Adrian Palmer.

By: Palmer, Adrian [author].

Publisher: Oxford : Oxford University Press, 2012Edition: Third edition.Description: xxxi, 542 pages : illustrations.ISBN: 9780199602131.Subject(s): Marketing

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Item type	Current location	Collection	Call number	Copy number	Status	Date due	Barcode
Book	Medical Library On Shelf	Non-fiction	HF 5415 PAL 2012 (Browse shelf)	1	Available		33729006989177

Includes indexes.

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University of Zambia Library

Introduction to marketing theory and practice / Adrian Palmer.

By: Palmer, Adrian [author].