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Integrated marketing communication : a balanced approach / Maxwell Winchester, Peter Ling, Lara Stocchi [and 3 others].

Contributor(s): Winchester, Maxwell [author] | Ling, Peter [author] | Stocchi, Lara [author].
Publisher: Docklands : Oxford University Press, 2019Description: xxvi, 441 pages : illustrations.ISBN: 9780195596717.Subject(s): Communication in marketing | Advertising campaigns
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Item type Current location Collection Call number Copy number Status Date due Barcode
Book Book Main Library
On Shelf 		Non-fiction HF 5415.123 INT 2019 (Browse shelf) 1 Available 33729006982289

Includes index.

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